When curly heads colour their hair, the curls and wave patterns shift. The same is true for any chemical process such as relaxers and perms. The chemicals cause the hair cuticles to open and close resulting in an adjustment to the PH level of the hair. Regardless of what brand of colour you use, there is always a "shock" or change to the hair. If this change happens too quickly hair damage is likely to occur, resulting in breakage.
One example of this is the Light bulb Theory . When hot glass is suddenly submerged in freezing water, the glass will shatter. However, if the glass is allowed to cool before being submerged, the glass will remain intact.
This theory is what we call "colour shock". Curly Hair Solutions products quickly adjust and correct the PH level of hair to a very healthy condition resulting in curls that keep their natural bounce. Using Pure Silk Protein continuously will prepare your hair for chemical processes and reduce the initial "shock" that can change the condition of your hair. Our Treatment Shampoo with a ph level of 4.5-5 will never strip away colour even if used daily and will strengthen your hair to prevent damage. Using the right products will put a stop to "colour shock".