When curly heads colour their hair, the curls and wave patterns shift. The same is true for any chemical process, such as relaxers and perms. The chemicals cause the hair cuticles to open and close, resulting in an adjustment to the pH level of the hair. Regardless of what brand of colour you use, there is always a "shock" or change to the hair. If this change happens too quickly, hair damage is likely to occur and will result in breakage.
One example of this is the Light Bulb Theory. When hot glass is suddenly submerged in freezing water, the glass will shatter. However, if the glass is allowed to cool prior to being submerged, it will remain intact.
This theory is what we call "colour shock". Curly Hair Solutions™ products quickly adjust and correct the pH level of curly hair to a very healthy condition, resulting in curls that keep their natural bounce. Using our conditioners, which have a very low pH balance of 3.5 – 4, on a regular basis will prepare your hair for chemical processes and reduce the initial "shock". Our shampoos have a pH level of 4.5-5 that will never strip away hair colour, even if they are used daily, and will strengthen your hair to prevent damage. Using the right products will put an end to "colour shock" and allow your colours to last as long as possible.